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PROJECT DESCRIPTION
TikTalk is an online dating app that offers a range of features to connect users, including chat, video calls, broadcasting, and viewing people nearby. The primary goal of TikTalk is to facilitate meaningful connections through various interactive and engaging functionalities. The project aimed to create an intuitive and visually appealing user interface while ensuring a seamless user experience.

BUSINESS CHALLENGE

The main challenges of the project were:

• Diverse Interaction Modes: Integrating multiple interaction modes (chat, video calls, broadcasting) within a single cohesive platform.

• User Engagement: Designing features that keep users engaged and encourage them to interact frequently.

• Intuitive Navigation: Creating an intuitive navigation system that allows users to easily access different features without confusion.

SOLUTION

To address these challenges, a comprehensive UI/UX design strategy was implemented, focusing on user engagement, security, and seamless interaction:

User Research and Persona Development:

• Conducted extensive user research, including surveys and interviews, to understand user preferences, behaviors, and pain points.

• Developed user personas to represent the app’s diverse user base and guide the design process.

Integrated Interaction Modes:

• Designed a unified interface that seamlessly integrates chat, video calls, and broadcasting functionalities.

• Ensured each interaction mode is easily accessible from the main navigation to provide a cohesive user experience.

Engaging User Features:

• Introduced gamification elements, such as badges and rewards, to encourage user engagement.

• Designed a “People Nearby” feature with advanced filters to help users find potential matches based on proximity and preferences.

Intuitive Navigation and UI Design:

• Developed a clean and modern interface using a visually appealing color palette and clear typography.

• Created an intuitive navigation system with easily accessible menus and clear icons to guide users through the app.

Project Description

InStandart developed a custom report system designed to provide product sellers with a detailed analysis of their sales and profits. The system seamlessly syncs data from Seller Cloud and generates comprehensive reports that allow sellers to track performance, identify trends, and make data-driven decisions.

Before implementing this solution, the client struggled with manual data extraction and analysis, which was both time-consuming and prone to errors. The new system automates the entire process, ensuring that sellers receive real-time, accurate financial insights with minimal effort.

Business Challenge

The client faced several key challenges:

• Lack of a unified reporting system: Seller Cloud provides raw data but lacks an automated, structured way to calculate total sales and profits across multiple products.

• Time-consuming manual calculations: The client had to manually compile data from different sources, increasing the risk of human error and making financial reporting inefficient.

• Need for a scalable and user-friendly solution: The client required a tool that could handle large volumes of sales data while remaining easy to use and understand.

Solution

InStandart developed a robust reporting system that:

• Seamlessly integrates, extracting and processing real-time data for all orders and products.

• Generates structured XLSX reports, offering sellers a clear and organized view of sales and profit metrics.

• Provides an intuitive UI, where users can view, filter, and analyze financial data in real-time.

• Supports scalability, allowing sellers with thousands of SKUs to efficiently manage large datasets.

• Ensures accuracy by automating all calculations, reducing human errors and discrepancies.

Applicable Technologies

To build a high-performance, scalable, and secure system, InStandart leveraged:

• ASP .NET Core – for robust backend development and efficient data processing.

• Microsoft Excel (XLSX format) – for structured and user-friendly financial reporting.

• REST API Integration – to seamlessly fetch and synchronize data from Seller Cloud.

Delivered Results

Since the system’s implementation, the client has reported:

• Up to 80% reduction in manual data processing time – reports that previously took hours to compile are now generated in minutes.

• 100% accuracy in sales and profit calculations, eliminating human errors.

• Increased financial transparency, allowing sellers to identify trends and optimize pricing strategies.

• Scalability to handle 100,000+ SKUs, supporting both small and large sellers using Seller Cloud.

• User-friendly experience, leading to a 30% faster decision-making process for financial planning.

The reporting system is available to all sellers, empowering businesses with real-time financial insights and significantly improving their operational efficiency